Paskal - Management Team

Niv Shimron, Paskal's CEO

Eliezer, Paskal's VP Marketing & Sales
Eliezer has tied his professional life to agriculture, starting in Kibbutz Yiron's poultry farm, followed by 20 years of field support and marketing and sales in the greenhouse industry, 15 of which he has spent at Paskal. Eliezer is a graduate of Business Administration studies.

Liat Peri, HR Manager
Liat Peri holds a B.A in Management and Sociology and is a certified Mediator. Liat has a vast experience in HR ,stretching over 12 years in large organizations and in high-tech companies.
Liat is taking the role of HR manager - With extensive knowledge of work rules, regulations and ethics, and with true desire to create fruitful working relations.

Gur Asaf, Paskal's Operations Manager
Gur joined the company in 2007. Prior to Paskal, Gur spent 11 years at Plasel LTD as Operations and Marketing Manager.
Gur holds a BA in Business Administration from the Derby University.

Omri Morag, Paskal's Control Systems Product Manager
Omri joined Paskal in 2010 to strengthen the company in the area of new technological developments for the greenhouse industry.
Omri worked for Netafim for 12 years, until 2009. He was the founder and manager of the Greenhouse Project Department. He also founded the Crop Management Technologies Division and served as its manager for 7 years. Omri holds a BA in Business Management from Ruppin College.

Marina Eppel – Purchasing Manager
Marina has a B.A. in Economics and M.A. in Statistics from University of Haifa.
Marina is leading procurement arrays in Israel and abroad, meeting the cost reduction targets, quality and availability of products and services, import and proprietary for consumer products, raw materials.
Marina is responsible for worldwide inventory.